About Brand Tanzania Initiative
Empowering Tanzanians to build a strong, respected, and competitive nation globally.
Partner With UsOur Story
The Brand Tanzania Initiative (BTI) was born from efforts led by Hon. Jakaya Mrisho Kikwete, then President of Tanzania, to analyze the country's image and undertake massive marketing of Tanzania's attractions. In 2012, a team of marketing experts from government and private entities was convened to craft sharp, mobilizing messages to instill patriotism among Tanzanians at a time when the nation faced image challenges, low tourism performance, and social issues such as youth drug abuse and governance scandals.
Initially, BTI operated as a seven-member national branding team appointed by the President, coordinated by Hon. Rajab Omary Luhwavi. The team conducted extensive research, workshops, training, strategic visits, and literature reviews, presenting the first draft of the National Branding Strategy in 2014.
First BTI Team: Hon. Jakaya Mrisho Kikwete (Patron), Prof. Egnald P. Mihanjo (Chairman), Fadhil Nkhuru, Lusekelo Nelson, Fancy Nkuhi, Lucas Mahundi, Julius Rugemalila
Build Tanzania’s Image
Strategically strengthen Tanzania’s national and global reputation through culture, patriotism, and responsible leadership.
Market Tanzania Globally
Promote Tanzania’s investment potential, tourism attractions, and economic opportunities to the world.
Competitive Positioning
Enhance national competitiveness regionally and internationally through strategic planning and targeted campaigns.
10+
Years of National Branding Work
200+
Workshops & Training Sessions
All Regions
Regional Branding Teams Active
Our Journey
BTI was conceived as a concept paper to create attractive messages for promoting Tanzania globally.
Discussions with national leaders led to a structured analytical strategy with clearly defined objectives.
BTI established programs for citizen engagement, capacity building, and regional branding initiatives.
BTI continues to strengthen Tanzania’s global image through strategic partnerships, publications, and media campaigns.
Media & Publications
Join Our Movement
Work with us to strengthen Tanzania’s image, patriotism, and national prosperity. Your partnership matters.